Resume

646-938-5936 | cristaliag@gmail.com | CristaliaGarcia.com

Experienced designer with over 8 years of web design, communications, & community management roles.


EXPERIENCE­­­


Senior Interactive Designer (2015 – Present)
Inspired over 3,000 employees with creative content and helped them collaborate online with the launch of a collaboration platform.
  • Internal Communications: Pilot Mailchimp.com as the platform for internal email communications. Re-designed communications to be more visually appealing and increase clicks to innovation programs websites.
  • Content Creation and Writing: Research and select web content to update intranet innovation portal on a weekly basis with information on Fashion, Home Decor, Technology, Kids, Sustainability and much more.
  • Design and Branding: Design and develop websites for Mattel’s brainstorming tools, and courses made for designers.

CheersCristalia.com (2013 – Present) 
Blogger, designer, content strategist for lifestyle blog. Connect with bloggers and work with brands such as Bonlook.com, Seventh Generation, Target, Sonia Kashuk, Kleenex, and Angela Roi to promote products.­­

MATTEL (March 2009 – May 2015) One of the largest toy manufacturing companies with brands like Barbie, Thomas & Friends, Fisher-Price, Hot Wheels, and American Girl.

Senior Web Designer/ Editor (2 yrs)
Connected over 4,000 employees around the company to collaborate and develop great products with our online collaboration platform.
  • Community Management: Update and manage internal innovation websites and subscriptions lists. Analyze web and communication metrics on a monthly basis. Manage our intranet social network site (Jive Software) by creating new accounts, making sure content is office appropriate, training new users, keeping track of any bugs and reporting to Jive’s online communities portal.
  • Content Creation and Writing: Create communication plan to promote and encourage the use of innovation programs at Mattel. Write copy for weekly communications and work with team to refine.
  • Internal Communications: Responsible for internal communications, writing and content development.
  • Design and Branding: Email communication templates, PowerPoint templates. Design (print and web) graphics for summits and other events.
  • User Experience Design: Re-design the Social/Product Development intranet website including inventory, wireframes, sitemap, and design.

Web Designer/ Editor (4 yrs)
Inspired over 3,000 employees with creative content and helped them collaborate online with the launch of a collaboration platform.
  • Internal Communications: Pilot Mailchimp.com as the platform for internal email communications. Re-designed communications to be more visually appealing and increase clicks to innovation programs websites.
  • Content Creation and Writing: Research and select web content to update intranet innovation portal on a weekly basis with information on Fashion, Home Decor, Technology, Kids, Sustainability and much more.
  • Design and Branding: Design and develop websites for Mattel’s brainstorming tools, and courses made for designers.

Web Designer – Internship (March 2009 – November 2009)
Increased innovation portal’s user base by 30% with new graphic design, new content and internal marketing.
  • Content Creation and Writing: Research latest trends and news in product design, technology and more, to share on design portal for inspiration.
  • Design and Branding: Communicate with freelance designers to design and deliver projects on time. Work with Design VP to create promotional materials for design innovation projects.
  • User Experience Design: Designed sitemap, wireframes, and graphics for the internal innovation portal site.


EDUCATION 


Bachelor of Fine Arts (Electronic Design & Multimedia) 2010
City College of the City University of New York (New York, NY)


INDEPENDENT COURSES & TRAINING


Interface Design Bootcamp with Aarron Walter (Mailchimp), 2014
Illustrator for Fashion Design Course at AGI, 2014
Information Architecture Class at SVA, 2011


SKILLS


Design Skills: UI and UX design, HTML & CSS, mobile, responsive web design, photography, watercolor, pattern design, typography & logo design.

Computer & Software Skills: Adobe Illustrator (advanced), Photoshop (advanced), InDesign (intermediate), Dreamweaver (advanced), Excel (intermediate), PowerPoint (advanced), WordPress, Mailchimp, Jive Software, SharePoint, Axure, & Omnigraffle.