Innoportal Blog & Email Campaigns

The Innoportal website is Mattel’s inspiration hub designed in 2008 for the D&D community to deliver and inspire fresh ideas from internal and external sources. In 2014, we re-launched the site in the MIX platform (Mattel’s Internal Social Network for Product Development) to make it more social and collaborative.

With the Innoportal in MIX:

  • Everyone can post and share content
  • People can “like,” and comment on posts
  • Content is grouped into key subject areas: At Mattel, Art & Design, Content, Mobile & Apps, Creative Events Calendar, Engineering/Development, Fashion, Insights & Trends, Materials, Packaging, Technology, Training & Learning, and Cool Stuff.
  • All content is searchable

During my 6 years at Mattel I redesigned the website and developed a plan to merge content into MIX. I created weekly updates on the website’s blog and emailed using

innoportal on MIX


Examples of Mailchimp email communications: